Dear Friends & Family of 8ninths,

Today we’re very happy to announce the Friends & Family Beta of lolligift, the first incubation to be released from the 8ninths lab.

We've taken all that we know about building great software in a large company and trimmed the fat. In just a few short months we've taken an idea, built a brand, developed a business model, and today we'd like to share our work with you.

This is the 8ninths model. We are idea guys who live and breathe the web. We have many projects in the pipeline, and as they mature and graduate from the lab, we'll be seeking investment to grow them to their full potential.

Over the next few months we will be testing lolligift by getting the word out, listening to you, our first users and tuning the business model. So.....

WHAT IS IT?
lolligift is the fun, affordable and secure way for friends to pool their money and buy a dream gift for a special occasion.

An Organizer creates a Gift Pool for a friend they have in mind, invites other friends to participate by making a contribution and the rest is handled by lolligift. You can chat with friends on the Gift Pool page, make a payment by credit card (PayPal coming soon) and sign an eCard that will be delivered when the target goal has been reached. The organizer then closes the Gift Pool and we'll mail them a check or deposit funds into their account via PayPal. How and where you shop is totally up to you. You have the funds and you can buy online or head to the mall!

Take the 30 second tour and find out how lolligift can save you time and money this holiday season. Then Come On Back! We need your help!

Try lolligift!

It can be a small gift or a large gift, doesn’t matter. Create Gift Pools for your own holiday presents, birthday gifts, office parties and any other gifting need. Kick the tires, forward this mail to your friends (Currently US only) .

To get started Invite your friends into a Gift Pool (We'll include a link to this page explaining the beta).

Report problems, ideas, and suggestions
With any new software there's likely to be bugs. To put your mind at ease, everything should be working just fine. Your credit card security and privacy is our first and foremost priority, handled securely by PayPal. We'll obviously be keeping a very close eye on things and you have our word that we will be very responsive with any problems that are reported.

There's some fit and finish work we'll be doing to polish up some rough edges in the weeks to come but we'd rather get lolligift in your hands now for the holiday period and hear directly from you than assume we got everything right.

Tell us what you like, tell us what you don’t like, critique, suggest and generally share your honest opinions and experiences with us.

In the bottom right hand corner you will see a little green feedback logo like this:

This is a very simple way for you to report a bug, or throw us a quick idea or suggestion without interrupting what you're doing. You can also send us an email at support@lolligift.com. For other questions please refer to our Frequently Asked Questions .

We know how busy each of you are and we don’t make this ask frivolously. We believe lolligift is a great choice for responsible, smart gifting this holiday season and we'd love to have an opportunity to show you why. As an added incentive we'll be running at cost during the beta period and all you will pay is a small credit card processing fee for making a contribution.

And Finally.....Thank you
Not to get all mushy here but we sincerely want to thank each and every one of you for your support, friendship, advice and well wishes over the last few months. Even with all the uncertainties, risks, long nights and tightening of the belt loops we’re both in agreement that we’ve never been happier.

When you find a way of spending your time that makes you that happy you know you’re doing something worthwhile.

With that we wish you all a very happy holidays and hope that you’ll be lucky enough that your nearest and dearest will lolligift you this year ☺!

Yours Sincerely
Adam & William
lolligift co-founders
www.lolligift.com